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About.com Reaches More Moms than Babycenter
11.4MM moms per month
Searching for the following topics brought visitors to About.com:^
- Recipes & Foods: 254.0MM
- Beauty & Fashion: 116.0MM
- Pregnancy & Childbirth: 33.3MM
- Family Crafts: 32.2MM
- Pediatrics: 19.6MM
- Family Vacations: 7.8MM
- Teens: 7.8MM
- Babies & Toddlers: 3.0MM
- Kids Fashion: 1.6MM
- Kids Movies & TV: 1.5MM
Demographics
- Median Age: 39 years
- Median Household Income: $72,491
- College Graduate+: 60%
- Professional/Managerial: 35%
- Employed Full Time: 45%
- Married: 78%
- Children under 11 years old: 69%
- Children 6-17 years old: 78%
- Own a Residence: 80%
Online Behavior
About.com Moms are...
- 3x more likely to give/seek advice*
- 2x more likely to go online for parenting/family info
- 2x more likely to subscribe to home & family e-newsletters*
- 2x more likely to search online for recipes/meal planning suggestions*
- 2x more likely to research products for the home*
Nielsen @Plan, Summer 2009; compared to the general online population Index = 100
^Metrics Jan - Dec 2008
*Past 30 Days
About.com General Audience
40.4MM Unique Users per month
- 333MM average monthly Page Views
Searching for the following topics brought visitors to About.com:^
- Recipes & Foods: 254.0MM
- Beauty & Fashion: 116.0MM
- Job Search/Career Planning: 84.0MM
- Healthy Living (exercise & nutrition): 76.0MM
- Pregnancy & Childbirth: 33.3MM
- Home Renovations/decorating: 20.0MM
Demographics
- Male/Female: 66%/34%
- Median Age: 45 years
- Median Household Income: $70,579
- College Graduate+: 61%
- Professional/Managerial: 37%
- Employed Full Time: 55%
- Married: 69%
- One+ Children in HH: 44%
- Own a Residence: 78%
- 2x more likely to give/seek advice online
Nielsen Net View, April 2009
^Internal Metrics Jan - Dec 2008
Demos: @plan Summer 2009
