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About.com Announces Site Enhancements
Agreement with Getty Images, Combined with New Symptom Checker, Provides
Users with Added Tools and Improved Experience
July 31, 2007, New York City - About.com, one of the 15 most visited sites in the U.S. , has entered into an agreement with Getty Images that will give About.com access to hundreds of thousands of images from Getty's collections. The relationship, which is the first of its kind for About.com, will enhance the About.com user experience, provide visual consistency, and improve the quality of the images found on About.com's GuideSites.
“The integration of Getty Images into About.com's more than 600 GuideSites is one of many enhancements that we have made over the past six months with the goal of providing our users with a more compelling experience on About.com,” said Scott Meyer, president & CEO, About.com.
On average, 34 million monthly visitors (average; Nielsen//NetRatings) use About.com to help guide their decisions about Health, Food, Parenting, Technology, Entertainment, Finance, Autos and many other topics. GuideSites on About.com are created by a network of more than 600 Guides, who are passionate about their topic areas and have deep expertise and credentials in their fields. Guides make sure our visitors find answers and advice that are personally relevant, credible, and useful - all delivered in an easy-to-understand way.
About About.com
Founded in 1996, About.com is one of the Web's leading producers of original content. The site's expert Guides provide users with accurate and unbiased information to help them live happier, healthier and more successful lives.
In March 2005, About.com was acquired by The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
Contacts:
Lisa Langsdorf, 212-204-1467, E-mail: llangsdorf@about.com
This press release can be downloaded from, www.nytco.co